The film has also been riding a solid word of mouth ever since it premiered at the Berlin International Film Festival. To give a sense of how the film has been received in metros, the website said the film’s collections will be on par with Thugs of Hindostan ( ₹3.75 crore) and Bahubali ( ₹3.5 crore) in Mumbai. According to Box Office India, the film was bigger than Ranveer’s last two releases, Padmaavat and Simmba. While it is not a holiday, the film received 40-45% opening in most big cities with youth driving the footfalls. The film received the Valentine’s Day advantage, especially in the metros. It throws light on the hip hop culture in Mumbai and is inspired by the lives of rappers Divine and Naezy. Directed by Zoya Akhtar, the film tells the story of Murad (Ranveer Singh) who beats all odds to become a successful rapper.
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